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EMBRACE.THE.CURVE……..

EVERYWHERE AND ANYWHERE IN BETWEEN…...


Embrace your curves in our edgy active-wear made for the modern woman who is constantly on the go. Curve embracing pieces, crafted on the crosswalk of style and comfort yet uncompromising in performance.


Putting effort into what you wear does have an impact on how you feel. It's simple  - when you look good, you feel good and hence, YOU PERFORM BETTER! 


E.T.C is so much more than exceptional activewear.


Our pieces are comfortable, durable, versatile, and perfect for everyday use.


Whether you’re feeling badassy and going to lift the whole gym, being touristy around the world through airports, running through errands, or even lounging around the house. Embrace The Curve pieces can help you express yourself, so go ahead and be fierce, be unstoppable, be stronger, be unapologetic and show off your hard earned curves -TAKE ON THE WORLD!!



We bring you Comfort.


If there is one thing we know - it is hard to be motivated when you do not feel comfortable. That’s why it is so important to choose clothing that is breathable, quick-drying and performs WITH you throughout your sweaty workout. Being comfortable in your gear helps you focus more on the work at hand, to conquer any challenges set before you. 


We bring you Confidence.


Wearing clothes that are specifically designed for fitness often leads to more confidence. Our pieces are designed to flatter and accentuate the body, which tends to boost confidence. When you feel confident, you also feel ready to take on the world. This is the kind of energy you want to bring to your workout. 



And we bring you Inspiration.


There is a reason why we have specific clothes for specific moments in life. Think about how pajamas make you ready to slumber, or how a comfy pair of joggers makes you want to just do chill stuff.  Well, active wear can motivate you to get active. It is inspiration, it is accountability. Nothing gets you even more  inspired or motivated like a new outfit.